Factory 25

Hellaware

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This Partner Label release is distributed through Vinegar Syndrome's sister company OCN Distribution. Vinegar Syndrome had no part in, nor are responsible for, the restoration, extras, quality control or any content(s) of this release. We hope you enjoy our growing roster of Partner Labels and the expertise and curation brought to each release by their dedicated staff!

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This special limited edition slipcover (designed by Steak Mtn) is limited to 1,000 units and is only available here at VinegarSyndrome.com!

Factory 25, a Brooklyn-based independent film distribution company was founded in 2009 by Matt Grady. F25 is a home for conceptually provocative narratives and documentaries. Its mission is to deliver specialized film and music titles in an aesthetically captivating way while exposing the indie world to under-the-radar films, music, and other curiosities in various ways and formats — theatrically, digitally, on TV, VOD, via subscription, limited edition DVDs,  Blu-ray's, books and vinyl. Vinegar Syndrome’s sister company, OCN Distribution, is thrilled to be representing this diverse and unique home video line!

HELLAWARE gently satirizes the world of high-brow art through the eyes of a wannabe photographer who becomes consumed by the bright lights of mainstream success. Jaded by the “incestuous, New York, socialite shit” that sells at prominent art galleries, Nate (Keith Poulson) embarks on a quest for a more authentic brand of contemporary art. When a coked-up YouTube search leads to a music video from Delawarean Goth rappers Young Torture Killers, an Insane Clown Posse knock-off, Nate knows he’s found his subjects. He soon drags his friend-with-benefits Bernadette (Sophia Takal) to rural Delaware to shoot the group playing in their parents’ basement. To “immerse himself” in the group’s culture and add an extra layer of realism to his work, Nate befriends the rappers and makes return trips to get to know them. But as his relationship with group develops, he becomes increasingly aware that, while you can take the boy out of the art world, you can’t take the art world out of the boy. 

Directed by: Michael M. Bilandic
Starring: Keith Poulson, Sophia Takal, Kate Lyn Sheil, Brent Butler
2014 / 73 min / 1.78:1 / English Stereo

Additional info:
• Region Free Blu-ray
• Deleted and extended scenes
• Behind the scenes of Hellaware
• Commentary with Michael M. Bilandic, Keith Poulson and Sean Price Williams
• Trailer
• Music video for "I'll Cut Yo Dick Off"
• 24 page booklet with a forward by Abel Ferrara, essays by Nick Pinkerton, Michael Chaiken, Sean Price Williams and Michael M. Bilandic
• English SDH subtitles

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